Businesses of all sizes are feeling the pinch as we enter into a recession. Budgets are being slashed, and marketing is often one of the first areas to be cut. But while it may be tempting to abandon your search engine optimization (SEO) efforts in favor of cheaper alternatives, this would be a mistake. In fact, SEO may be more important than ever during a […]

While it can often seem like branded keywords, “Nike shoes”, “Apple computer”, “Samsung phone” “Nestle hot chocolate” dominate the internet, these branded keywords aren’t the only terms users search for. In fact, many consumers are decided on the product they want to go after but are undecided on which business they want to give their money to. This is where your business can take advantage […]

As privacy continues to become a growing concern for people all over the internet, businesses are forced to change marketing tactics to meet growing demand. The implicit marketing methods that have been heavily relied upon in the past are now becoming obsolete as email platforms clamp down on user privacy. Permission-based marketing is how businesses can continue to market effectively without compromising user privacy. The […]