There’s a common belief that including links to well-known websites like CNN or Wikipedia can boost your web pages’ search algorithm ranking. However, the reality is that these links won’t significantly improve your SEO. While having outbound links, especially those that provide value and allow users to learn more about a topic, can be beneficial, they usually won’t have a major impact on your website. […]
Google advertising plays a crucial role for many businesses by acting as a digital billboard. When users search for a product or service, your ad has the opportunity to appear at the top of the Google search results page (SERP) in a paid position. However, there’s a problem. You may have crafted an engaging ad on paper, complete with compelling calls-to-action, captivating graphics, and persuasive […]
Pinterest has become a popular social media platform for brands to connect with influencers and consumers. This image-focused site allows users to discover and save images from the internet onto boards, making it ideal for shoppers who enjoy planninZg and researching. Search engine optimization (SEO) isn’t limited to search engines like Google; it’s also relevant on social media networks like Pinterest. While Pinterest SEO doesn’t […]
Google Ads are a highly effective and easy-to-use form of advertising that businesses of all sizes can take advantage of. With a 4.85% click-through rate (CTR), Google outperforms Facebook’s 1.32% CTR. Additionally, Google’s average cost-per-click (CPC) of $0.67 is significantly lower than LinkedIn’s $2.32 CPC. Google Ads are diverse and offer various formats such as direct search ads, phone number campaigns, partner network ads, display […]
Businesses of all sizes are feeling the pinch as we enter into a recession. Budgets are being slashed, and marketing is often one of the first areas to be cut. But while it may be tempting to abandon your search engine optimization (SEO) efforts in favor of cheaper alternatives, this would be a mistake. In fact, SEO may be more important than ever during a […]
While it can often seem like branded keywords, “Nike shoes”, “Apple computer”, “Samsung phone” “Nestle hot chocolate” dominate the internet, these branded keywords aren’t the only terms users search for. In fact, many consumers are decided on the product they want to go after but are undecided on which business they want to give their money to. This is where your business can take advantage […]