Businesses of all sizes are feeling the pinch as we enter into a recession. Budgets are being slashed, and marketing is often one of the first areas to be cut. But while it may be tempting to abandon your search engine optimization (SEO) efforts in favor of cheaper alternatives, this would be a mistake. In fact, SEO may be more important than ever during a […]
While it can often seem like branded keywords, “Nike shoes”, “Apple computer”, “Samsung phone” “Nestle hot chocolate” dominate the internet, these branded keywords aren’t the only terms users search for. In fact, many consumers are decided on the product they want to go after but are undecided on which business they want to give their money to. This is where your business can take advantage […]
As privacy continues to become a growing concern for people all over the internet, businesses are forced to change marketing tactics to meet growing demand. The implicit marketing methods that have been heavily relied upon in the past are now becoming obsolete as email platforms clamp down on user privacy. Permission-based marketing is how businesses can continue to market effectively without compromising user privacy. The […]
You may be wondering what social media image sizing is required for 2023. Our guide provides an easy-to-follow grid of optimized social media image sizes. The guide covers both social media image sizes and social media image aspect ratios. Below, you can find optimal images sizes and aspect ratios for the following social platforms: Facebook Instagram Twitter Google Business Pinterest LinkedIn Snapchat Tumblr Social Media […]
I get it, negative reviews are frustrating. As a business owner, you would prefer reviews be always based on fact and offer constructive criticism. But often, negative reviews are based on misinformation, a single poor anecdotal experience, personal bias, quality control, or factors just not within your control. And while it may be tempting to delete the review (if the platform allows it), report the […]
The world has changed drastically over the years. We’ve seen how far technology has come, and our world is more technology-driven than ever. With almost everyone connected to the online world in some way, shape, or form, businesses must keep up with and follow trends within their specific field. For those with a digital presence, hero images are one trend that can be utilized through […]