How to Connect Google Analytics 4 (GA4) with WordPress

January 2, 2023

Connect GA4

Google Analytics 4, or GA4, is the latest version of Google’s analytics platform. It has been designed to deliver more accurate data and provide detailed insights into user behavior. As the old version of Google Analytics is being retired, it’s time for everyone to move to GA4. Connecting your WordPress site with Google Analytics 4 is a simple process that can be done in just a few steps.

The SiteKit by Google WordPress plugin is the recommended way to connect GA4 with WordPress because it is the official plugin for Google, and it simplifies the integration process. With Site Kit, you can quickly install Google Analytics, see real-time data in your WordPress dashboard, and manage your site’s overall performance.

Step-by-Step Tutorial to Connect Your WordPress Site With GA4 Using Site Kit

Follow these steps to get started:

1. Log In to your WordPress Admin Panel

You can access the WordPress admin area by going to the URL of your site followed by /wp-admin (e.g.,

2. Download the Site Kit by Google Plugin

You can download the plugin from the site.

Site Kit by Google

3. Install the Plugin

From your WordPress admin dashboard, navigate to Plugins > Add New and search for “Site Kit by Google.” Then click “Install Now” to add it to your site.

WP Plugins

Add Plugins

Installing Plugin

4. Connect the Plugin With Your Google Account

Once you’ve installed Site Kit, click on “Connect to Google” in the plugin’s settings page and enter your credentials for the corresponding Google account. It’s crucial for you to give Google the correct access level so it can complete the connection.

Ensure the following items are checked:

  • See and download your Google Analytics data
  • View and manage Search Console data for your verified sites
  • Manage the list of sites and domains you control

Site Map Permission

5. Configure Your GA4 Tracking Code

Navigate to the Tracking page within Site Kit, and select “Google Analytics” from the list of services. Then select “Get Started” and enter your desired tracking code name, along with other details such as data retention period, marketing features, and more. When done, click on “Create” at the bottom right corner of the screen to finish the setup.

That’s it! You have now successfully connected your WordPress site with GA4 and can start tracking your website traffic more effectively.

Advantages of Connecting Your WordPress Site With GA4

Connecting Google Analytics 4 with WordPress offers several advantages, including:

Accurate Data

GA4 provides more accurate data than its predecessor so you can gain better insights into your visitors’ behavior. For example, you can easily track page views, bounce rates, and user demographics.

Real-Time Data

With Site Kit, you can view real-time stats on your website performance in your WordPress dashboard. These stats include page views, location of visitors, and referral sources.

Detailed Reports

GA4 provides more detailed reports than the previous version of Google Analytics – and you can access them right from within your WordPress dashboard. This makes it easier to analyze the data and make decisions based on the insights.

Insight into Consumer Trends

GA4 helps you stay on top of the latest consumer trends and gain insights into how people are engaging with your website. With this information, you can tailor your marketing strategies to better target potential customers.

Easy Setup

As you can see, setting up GA4 with WordPress is quick and easy using Site Kit, so you can get started right away. No coding is required, so there’s no need to worry about technical details.

Now that you understand the basics of connecting Google Analytics 4 with WordPress, you’ll be able to track user behavior and optimize your website more effectively. With the help of Site Kit, you can easily integrate Google Analytics 4 into your WordPress site and start gaining valuable insights right away.

Frequently Asked Questions (FAQs) About Google Analytics 4 and Site Kit

Now that we’ve discussed the step-by-step setup process and some of the key advantages of connecting your WordPress site with GA4, let’s take a look at some of the frequently asked questions people have about this process.

Q: Is Site Kit the only way to connect GA4 with WordPress?

A: No, there are other plugins available that can help you connect your WordPress site with GA4. However, Google recommends using Site Kit as it simplifies the process and offers more in-depth tracking capabilities. It’s better to use the official plugin developed by Google so you can be sure that it is secure and up-to-date. You don’t want to risk any security issues or data breaches by using an unverified plugin.

Q: Can I use Site Kit for other Google products?

A: Yes, Site Kit can integrate other Google products such as Ads, Search Console, Tag Manager, PageSpeed Insights, and Optimize into your WordPress website. Site Kit also integrates with other popular plugins such as Yoast SEO and WooCommerce. These integrations help you gain valuable insights into your website performance, regardless of which plugins and tools you use.

Q: Do I need a separate tracking code for each domain?

A: Yes, you will need to create a unique tracking code for each domain that you want to track separately because each code is associated with a unique domain. Therefore, if you have multiple website domains, you will need to create a unique tracking code for each one.

Q: What is the difference between GA4 and Universal Analytics?

A: GA4 (also known as App+Web) is the latest version of Google Analytics, while Universal Analytics (UA) is the legacy version. GA4 provides more accurate data than UA, has a simpler setup process, and offers better tracking and reporting capabilities.

Q: How often should I check my Google Analytics 4 data?

A: It’s best to check your GA4 data at least once a week to identify changes or trends in user behavior and optimize your website accordingly. However, if you have an active website, it’s recommended that you check the analytics more frequently to get the most up-to-date insights.

Q: What are the benefits of using Google Analytics 4 compared to Universal Analytics?

A: Google Analytics 4 offers a more modern and comprehensive analytics platform than Universal Analytics, which is being retired. It includes many new features such as automatic event tracking, improved data accuracy, and more granular personalization options. GA4 also offers deeper insights through its predictive analytics capabilities, allowing users to understand customer behavior better and make more informed business decisions.

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