SEO requires a combination of excellent writing and technical skills. SEO is something many have heard about, but many don’t really understand. They think SEO requires deep technical skills, and explaining it to non-web developers or marketers can be both frustrating and exhausting. But it doesn’t have to be that way. With the right information and a bit of practice, you can explain SEO in […]
Have you heard of Google Posts? This feature within Google Business Profile (formerly known as Google My Business) is an effective and easy way to improve your search rankings and get more eyes on your local business. But what exactly are Google Posts, why are they so helpful and how can you create your own with an optimized strategy? We’ve got all the answers right […]
Why Small Businesses Must Use a Content Calendar Are you a small or local business seeking to expand your digital presence? Content marketing is a vital strategy for businesses to increase online brand awareness and authority within their space. In fact, 67% of marketers report that content marketing generates leads/demand. But it can be a challenge for small business owners and marketing teams to regularly […]
After you’ve spent years consistently adding content to your site, eventually you must ask yourself: “What content do we keep, and what content do we delete?” This is a difficult question for many site owners because done well, removing poor performing content can dramatically help your website. At the same time, if done carelessly, it could be the demise of your site’s rankings you’ve worked […]
As a website owner, you are always looking for ways to improve your site’s SEO and Google ranking. This is because the easier it is for prospects can find your business organically, the easier it is to make new sales and the less you need to spend on advertising. Many factors contribute to a website’s ranking, i.e., on-page SEO, off-page SEO, keyword research, the loading […]
Recent economic conditions triggered by the global pandemic are impacting all businesses, everywhere, in every industry. Recession and inflation hurt. Businesses are tightening their budgets and many consumers are afraid and spending less during the economic downturn. That’s precisely why it’s imperative to draw organic traffic to your website; traffic can be pulled in by a strategic digital marketing plan that includes search engine optimization, […]